These Terms are a contract between you and MT Associates Limited (“TrueMER”). By creating an account or using TrueMER you agree to them. If you are agreeing on behalf of a company, you represent that you have authority to bind it.
TrueMER reads data from advertising, email and commerce accounts you connect, optionally records first-party website measurement data through a script you install, and presents reconciled reporting including blended ROAS and channel attribution.
You are responsible for your credentials and for the activity of team members you invite. You must have the right to connect each account you add, to upload the data you import, and to install the tracker on the websites where you deploy it.
Your data remains yours. We process it only to provide the service, as described in the Privacy Policy, and we act as your service provider for information about your shoppers. You are responsible for your own privacy disclosures and for any consent required in the places you do business, including disclosing the TrueMER tracker in your website privacy policy.
Do not probe or breach the service, access another customer's data, resell the service without our written agreement, or use it in violation of any connected platform's terms.
TrueMER reports figures obtained from third-party platforms and from data you provide. Advertising platforms self-report conversions using their own attribution models and windows, and those figures routinely disagree with one another and with your order records — surfacing that disagreement is the purpose of this product. Click-based measurement cannot observe view-through activity, and browser privacy features limit how long a visitor can be recognized. Reporting is provided for informational purposes to support your own decisions. It is not financial, accounting, legal or tax advice, and we do not warrant that any third-party figure is accurate or complete.
We aim for high availability but do not guarantee uninterrupted service. Connected platforms may change or restrict their APIs, which can interrupt data collection outside our control.
We own the software and the service. You own your data, and you grant us only the limited license needed to host and process it in order to provide the service.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT, TO THE MAXIMUM EXTENT PERMITTED BY LAW.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE IS LIMITED TO THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, AND WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE OR WASTED ADVERTISING SPEND, EVEN IF ADVISED OF THE POSSIBILITY. Some states do not allow certain limitations, so parts of this section may not apply to you.
You agree to indemnify us against third-party claims arising from your data, your use of the service, your deployment of the tracker, or your breach of these Terms.
You may stop using the service at any time. We may suspend or terminate an account that breaches these Terms or fails to pay, with notice where reasonably practicable.
TrueMER is provided by MT Associates Limited (“TrueMER”), established in the Hong Kong Special Administrative Region. These Terms are governed by the laws of the Hong Kong Special Administrative Region, without regard to its conflict-of-laws rules, and the courts of the Hong Kong Special Administrative Region have non-exclusive jurisdiction over any dispute. Nothing in this section deprives you of the protection of mandatory consumer-protection laws of the US state in which you reside, and either party may seek injunctive relief in any competent court to protect its intellectual property or confidential information.
We may update these Terms; material changes will be emailed to account owners and the date above will change. Continued use after the effective date means you accept the update.
MT Associates Limited, 60 Queens Road East, 2nd Floor, Wanchai, Hong Kong · support@truemer.com